College Students as a Group of the Public

Autor/inn/en	Stegnii, V. N.; Gorbunova, O. V.
Titel	College Students as a Group of the Public
Quelle	In: Russian Education and Society, 55 (2013) 7, S.3-13 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1060-9393
DOI	10.2753/RES1060-9393550701
Schlagwörter	Higher Education; College Students; Values; Educational Quality; Employment Opportunities; Reputation; Student Interests; Student Attitudes; Leadership; Student Role; Student Characteristics; School Choice; Mass Media Use; Foreign Countries; Student Surveys; Public Relations; Communication Strategies; Access to Information; Russia + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Collegestudent; Wertbegriff; Quality of education; Bildungsqualität; Berufschance; Beschäftigungschance; Studieninteresse; Schülerverhalten; Führung; Führungsposition; Choice of school; Schulwahl; Mediennutzung; Ausland; Schülerbefragung; Public relation work; Öffentlichkeitsarbeit; Kommunikationsstrategie; Russland
Abstract	In the activity of the university, the choice of channels of communication and the key message are very important. Values to be conveyed include the quality of the education, the solid chances of finding work, and the prestige and status of various specialties. Other essential tasks include determining who opinion and reference group leaders are and regular monitoring of the interests and problems of target groups. (Contains 1 table and 5 figures.) (As Provided).
Anmerkungen	M. E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10