Literaturnachweis - Detailanzeige
| Autor/in | Jarrell, Andrea |
|---|---|
| Titel | Making Strides |
| Quelle | In: CURRENTS, 39 (2013) 1, S.46-51 (6 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0748-478X |
| Schlagwörter | Foreign Countries; Higher Education; Fund Raising; Time; Institutional Advancement; Public Relations; Time Management; Media Adaptation; Media Selection; Donors; Alumni; Social Networks; Canada; New York; Ohio; Texas; United Kingdom (London); United States; Washington |
| Abstract | In the mad dash to complete the plethora of projects that lead up to the public launch of a campaign, it would be easy to start thinking of the kickoff as a goal in itself, but it's merely a mile marker in the marathon of a fundraising campaign that may last five to 10 years. Given that only a fraction of an institution's constituents may attend a kickoff event or receive a case statement, development communicators must devise methods for keeping campaign messages interesting and effective well beyond the starting line of the public launch. When preparing for a lengthy campaign, professionals say that having good stories to tell is essential. (ERIC). |
| Anmerkungen | Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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