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Autor/inn/en | Tucker, Raymond K.; Ware, Paul D. |
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Titel | Persuasion Via Mere Exposure |
Quelle | (1971)Infoseite zur Zeitschrift |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Attitude Change; Communication (Thought Transfer); Experiments; Measurement Techniques; Methods; Persuasive Discourse; Stimulus Devices; Theories |
Abstract | Describes an experiment which sought to effect persuasion by merely exposing subjects to the name of a stimulus object for a specified number of times. Through illustration, explains the theoretical basis and methodology employed in a mere exposure experiment. (Author) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |