Literaturnachweis - Detailanzeige
Autor/inn/en | Bruce, Grady D.; Jentz, Gaylord A. |
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Titel | From Normative Discourse to Description and Explanation: A Recent Field Experiment in Consumer Exploitation |
Quelle | (1970)Infoseite zur Zeitschrift |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Business; Consumer Economics; Literature Reviews; Marketing; Minority Groups; Poverty; Research Methodology; Scholarly Journals |
Abstract | A review of Quarterly articles representing the social science orientation of the business disciplines (consumer economics and marketing). Poverty, Minorities, and Consumer Exploitation" by Frederick D. Sturdivant and Walter T. Wilhelm, 1968, is reviewed and reprinted. A critique by Sturdivant is included. (SE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |