Literaturnachweis - Detailanzeige
Autor/in | McWilliams, Paul A. |
---|---|
Titel | Advancement Office Should Combine Management Technics with Knowledge of Education |
Quelle | (1969)Infoseite zur Zeitschrift |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Administration; Educational Administration; Educational Planning; Financial Support; Higher Education; Organization; Public Relations; Publicize |
Abstract | Suggests that institutions spend more for fund raising, publications, alumni and public relations in order to receive larger gifts. Provides guidelines for college advancement program that would be based on institution's future educational needs and would increase the effectiveness of public relations and development offices. (WM) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |