An Analysis of Sales Personnel's Perceptions of Online and Traditional Sales Training Programs before and during a National Pandemic

Autor/in	Gregory, Paula J.
Titel	An Analysis of Sales Personnel's Perceptions of Online and Traditional Sales Training Programs before and during a National Pandemic
Quelle	(2022), (113 Seiten) PDF als Volltext Verfügbarkeit Ed.D. Dissertation, Trevecca Nazarene University
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
ISBN	979-8-3796-1860-5
Schlagwörter	Hochschulschrift; Dissertation; Salesmanship; Sales Occupations; Training; Job Training; COVID-19; Pandemics; Training Methods; Satisfaction; Online Courses + Suchen Sie Ihr Suchwort? Thesis; Dissertations; Academic thesis; Ausbildung; Berufsqualifizierender Bildungsgang; Didaktik; Trainingsmaßnahme; Zufriedenheit; Online course; Online-Kurs
Abstract	This study analyzed participants' perceptions regarding a sales training program before and during the COVID-19 pandemic. Using a descriptive research design, a survey was administered to 53 participants that examined the training methods used, topics covered, and their overall satisfaction with the program. The participants were assigned to either a treatment group or control group. The treatment group participated in face-to-face training program before March 11, 2020. The control group participated in online training after March 11, 2020. The results showed a statistically significant difference between the two groups' perceptions of the methods used of the sales training program and no significant difference was discovered between the two groups' perceptions of topics covered and overall satisfaction of the training program. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.] (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01