The Comparative Perceived Effectiveness of Simulation versus Case Study Learning Methods in the Company Training of Digital Marketers

Autor/in	Daniels, Zachary
Titel	The Comparative Perceived Effectiveness of Simulation versus Case Study Learning Methods in the Company Training of Digital Marketers
Quelle	(2022), (108 Seiten) PDF als Volltext Verfügbarkeit D.B.A. Dissertation, Alliant International University
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
ISBN	979-8-3684-6731-3
Schlagwörter	Hochschulschrift; Dissertation; Marketing; Program Effectiveness; Simulation; Case Studies; Corporate Education; Training; Business Administration Education; Employee Attitudes; Learning Strategies; Preferences; Case Method (Teaching Technique); Age Differences; Gender Differences + Suchen Sie Ihr Suchwort? Thesis; Dissertations; Academic thesis; Simulation program; Simulationsprogramm; Case study; Fallstudie; Case Study; Ausbildung; Arbeitnehmerinteresse; Learning methode; Learning techniques; Lernmethode; Lernstrategie; Case method; Fallmethode; Age; Difference; Age difference; Altersunterschied; Geschlechterkonflikt
Abstract	Marketers must adapt to the challenges created by the COVID-19 pandemic, which accelerated innovation and changes across the world, but specifically in the digital marketing industry. Consumer demand and purchasing behaviors have changed fundamentally, and these current trends are affecting how marketers utilize digital marketing. As a result, firms must rely on innovation in marketing strategies for survival. The new expectations from consumers result in marketers determining what learning method for their staff offers a higher retention and implementation advantage to stay abreast of changes in their industry. This study analyzed employees' preferred learning methods in the digital marketing sphere. This study adds to the body of knowledge on determining the retention and implementation of two learning methods: simulation training and case study learning. These two learning methods in relation to marketing professionals led to the generation of recommendations for employers to improve learning retention for their employees. To this end, a primary research question was identified: How does the selection of a learning method for marketing professionals improve the employees' retention and implementation of new material taught? Other related research areas were also explored, namely, whether age, experience, or gender impact the preferred learning material and whether different marketing categories resonate with different learning methods, resulting in more productive results. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.] (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01