Encouraging Families to Visit a Literacy Website: A Randomized Study of the Impact of Email and Text Message Communications. Study Snapshot. REL 2023-143

Institution	Regional Educational Laboratory Southwest (ED/IES); National Center for Education Evaluation and Regional Assistance (NCEE) (ED/IES); American Institutes for Research (AIR)
Titel	Encouraging Families to Visit a Literacy Website: A Randomized Study of the Impact of Email and Text Message Communications. Study Snapshot. REL 2023-143
Quelle	(2022), (1 Seiten) PDF als Volltext (1); PDF als Volltext kostenfreie Datei (2) Verfügbarkeit
Zusatzinformation	Weitere Informationen
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Program Effectiveness; Electronic Mail; Telecommunications; Handheld Devices; Interpersonal Communication; Public Schools; Elementary Schools; Parent School Relationship; Information Dissemination; Web Sites; Geographic Location; Family Characteristics; Literacy Education; Access to Information; Socioeconomic Influences; English Language Learners; Economically Disadvantaged; Minority Group Students; Racial Differences; Ethnicity; Rural Schools; Institutional Characteristics; African American Students; Hispanic American Students; Arkansas + Suchen Sie Ihr Suchwort? Elektronischer Briefkasten; Telekommunikationstechnik; Interpersonale Kommunikation; Public school; Öffentliche Schule; Elementary school; Grundschule; Volksschule; Parent-school relationship; Parent school relationships; Parent-school relationships; Parent-school relation; Parent school relation; Eltern-Schule-Beziehung; Informationsverbreitung; Web-Design; Sozioökonomischer Faktor; Rassenunterschied; Ethnizität; Rural area; Rural areas; School; Schools; Ländlicher Raum; Schule; Schulen; African Americans; Student; Students; Afroamerikaner; Schüler; Schülerin; Studentin; Hispanic; Hispanic Americans; Hispanoamerikaner
Abstract	This study snapshot highlights key findings from a study that examined the feasibility and effectiveness of using brief email and text message communications to increase the number of parent and guardian visits to the Reading Initiative for Student Excellence (R.I.S.E.) state literacy website. In November 2021 the department sent test messages to determine the percentage of households with children in kindergarten-grade 6 in Arkansas public schools that had a working email address or cell phone number and whether the percentage differed by school locale or demographic composition. In January 2022 households with children in these schools were sent three rounds of communications with information about literacy and a link to the R.I.S.E. website. The study examined the impact of these communications on whether parents and guardians clicked the link to visit the website. The Arkansas Department of Education, districts, and schools can use the findings from this study to inform decisions about how best to communicate with families about literacy and other evidence-based resources. [For the full report, see ED624334. For the appendixes, see ED624336.] (ERIC).
Anmerkungen	Regional Educational Laboratory Southwest. Available from: Institute of Education Sciences. 550 12th Street SW, Washington, DC 20202. Tel: 202-245-6940; Web site: http://ies.ed.gov/ncee/edlabs/regions/southwest/index.asp
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01