Harnessing Social Media Collaborative Intelligence to Champion Enterprise Innovation

Autor/in	Juntiwasarakij, Suwan
Titel	Harnessing Social Media Collaborative Intelligence to Champion Enterprise Innovation
Quelle	(2012), (162 Seiten) PDF als Volltext Verfügbarkeit Ph.D. Dissertation, The Pennsylvania State University
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
ISBN	978-1-3039-6425-1
Schlagwörter	Hochschulschrift; Dissertation; Social Networks; Corporations; Innovation; Competition; Free Enterprise System; Social Capital; Cooperation; Governance; Entrepreneurship; Information Technology + Suchen Sie Ihr Suchwort? Thesis; Dissertations; Academic thesis; Social network; Soziales Netzwerk; Unternehmen; Wettkampf; Freie Wirtschaft; Sozialkapital; Co-operation; Kooperation; Education; Educational policy; Financing; Steuerung; Bildung; Erziehung; Bildungspolitik; Finanzierung; Unternehmungsgeist; Informationstechnologie
Abstract	Innovation is a survival tool for the corporate world to play in the ever competitive free global market in the 21st century. The innovation process, especially at the front end, is the most challenging phase because of the inextricably intertwined fuzziness of high uncertainty and the deficiency of information available. Although the uncertainty is irremovable, the input of the information can be improved by motivating people to generate more ideas. In this regard, social media presents unprecedented opportunities for a company to internally improve information processing at the front end of innovation. However, unlike legacy software systems which are built to last, harnessing the power of social media requires committed effort since social media is built to change. This dissertation focuses on the governance and architecture necessary to go beyond the pilot project state. Drawn from two large, multinational companies' social media platform systems, the findings show that the implementation of successful, sustainable enterprise social media platforms recognizes emerging socio-psychological layers comprised of social capital formation, organic arrangement, vernacular collaboration protocol, and elastic governance. This research provides a framework for enterprise social media in support of innovation and offers practical recommendations for users, designers, managers, executives, enterprises, and prospective adopters. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.] (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01