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InstitutionHezel Associates, Syracuse, NY.
TitelGlobal E-Learning Opportunity for U.S. Higher Education
Quelle(2005), (283 Seiten)
PDF als Volltext Verfügbarkeit 
Spracheenglisch
Dokumenttypgedruckt; online; Monographie
SchlagwörterForeign Countries; Higher Education; Postsecondary Education; Marketing; Global Approach; Online Courses; Computer Uses in Education; Educational Policy; Student Recruitment; Distance Education; Internet; Nontraditional Education; Telecourses; Web Based Instruction; Economic Climate; Economic Impact; Economic Opportunities; Political Issues; Economic Factors; Educational Environment; Technology; Trend Analysis; Fiscal Capacity; Demography; Asia; China; Germany; Japan; South Korea; United Kingdom
AbstractE-learning is the fastest-growing sub-sector of a $2.3 trillion global education market, and the market for online higher education is estimated to exceed $69 billion by 2015. One way to minimize risk in marketing and selling courses and programs overseas is to understand the environmental factors in taking programs to market in any selected countries. This report describes the political, economic, education, and technology environment in 42 countries on three continents--Asia, Europe, and Latin America. The goal is to provide a critical assessment of each market, helping readers to identify those markets that best align with the institution's internal goals and capacity to serve the market's demand. Each country study includes demographic trends; economic situations and trends; technological capacity; education system; e-learning policy and presence; other considerations, and analysis of opportunity. Hezel Associates' Index of E-Learning Market Opportunity ranks South Korea, Japan, and Germany as the top three markets closely followed by the UK and China. The index measures, the relative openness and ease or difficulty of marketing postsecondary programs to the 42 countries analyzed in the report. While there certainly is a difference in the potential opportunity between the top ranked country and the twentieth ranked country, the real differences lay in the complexities and challenges that each country presents an institution that wishes to enter its market--much of which is discussed within the report. Following a foreword, the report is divided into the following sections: (1) Hezel Associates' Index of E-learning Market Opportunity; (2) Introduction to Asia; (3) Introduction to Europe; and (4) Introduction to Latin America. A list of references is also included. (ERIC).
AnmerkungenHezel Associates, LLC. 1201 East Fayette Street Suite 44, Syracuse, NY 13210. Tel: 315-422-3512; Fax: 315-422-3513; e-mail: info@nezel.com; Web site: http://www.hezel.com
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2017/4/10
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