Evaluation of the National Youth Anti-Drug Campaign: Fourth Semi-Annual Report of Findings. Executive Summary.

Autor/inn/en	Hornik, Robert; Maklan, David; Cadell, Diane; Prado, Amalia; Barmada, Carlin; Jacobsohn, Lela; Orwin, Robert; Sridharan, Sanjeev; Zador, Paul; Southwell, Brian; Zanutto, Elaine; Baskin, Robert; Chu, Adam; Morin, Carol; Taylor, Kristie; Steele, Diane
Institution	Westat, Inc., Rockville, MD.
Titel	Evaluation of the National Youth Anti-Drug Campaign: Fourth Semi-Annual Report of Findings. Executive Summary.
Quelle	(2003), (29 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Adolescents; Attitude Measures; Drug Abuse; Drug Education; Mass Media Effects; Parent Child Relationship; Parenting Skills; Parents; Program Effectiveness + Suchen Sie Ihr Suchwort? Adolescent; Adolescence; Adoleszenz; Jugend; Jugendalter; Jugendlicher; Drogenarbeit; Parents-child relationship; Parent-child-relation; Parent-child relationship; Eltern-Kind-Beziehung; Eltern
Abstract	The National Youth Anti-Drug Media Campaign was intended to reduce and prevent drug use among youth by addressing them directly, as well as indirectly by encouraging parents and other adults to take actions known to affect youth drug use. Intervention components included television, radio, other advertising, and public relations efforts (such as community outreach and institutional partnerships). This report includes data from the National Survey of Parents and Youth, which represents U.S. youth, living at home, and their parents. Youth and parent questionnaires measured exposure to messages of the Media Campaign and other anti-drug messages. The youth survey examined beliefs, attitudes, intentions, and behaviors regarding drugs and other factors known to relate to drug use or likely to make youth more or less susceptible to Media Campaign messages. The parent questionnaire measured beliefs, attitudes, intentions, and behaviors regarding interactions with their children. Overall, most parents and youth recalled Campaign anti-drug messages. The Campaign resulted in favorable changes in four out of five parent belief and behavior outcome measures, including talking about drugs with, and monitoring of, children. There was no evidence of indirect effects on youth behavior as a result of parent Campaign exposure. There was little evidence of direct favorable Campaign effects on youth. (Contains 11 figures.) (SM)
Anmerkungen	For full text: http://www.drugabuse.gov/despr/westat/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC