Literaturnachweis - Detailanzeige
| Autor/inn/en | McKenzie-Mohr, Doug; Smith, William |
|---|---|
| Titel | Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. |
| Quelle | (1999), (160 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| ISBN | 0-86571-406-1 |
| Schlagwörter | Leitfaden; Community Education; Higher Education; Program Design; Program Development; Science Education; Secondary Education; Sustainable Development; Teaching Methods |
| Abstract | This book discusses incorporating community-based social marketing techniques programs. The first chapter explains why programs that rely heavily on conventional methods to promote behavior change are often ineffective, and introduces community-based social marketing as an attractive alternative for the delivery of programs. Chapter 2 describes identifying the barriers to sustainable behaviors as an essential first step toward creating effective community-based social marketing strategies. Chapters 3 through 8 present a variety of tools for overcoming barriers to sustainable behavior. Chapter 3 demonstrates how to increase commitment to engage in a sustainable activity. Chapter 4 details the importance of using prompts to remind people to act sustainably. Chapter 5 discusses the impact that community norms have upon our behavior. Chapter 6 reviews various aspects of effective communication. Chapter 7 describes the powerful influence that incentives can have upon behavior and sets out guidelines for their use. Chapter 8 discusses the importance of removing external barriers when designing programs to foster sustainable behavior. Chapter 9 reviews the program design and evaluation. Chapter 10 provides some concluding thoughts. The appendix contains a brief summary of the methods and tools described in the book. (SAH) |
| Anmerkungen | New Society Publishers, P.O. Box 189, Gabriola Island, B.C. V0R 1X0, Canada ($14.95). Web site: http://www.newsociety.com. |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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