Advertising and the Economy: A Teaching Package.

Institution	Proctor and Gamble Co., Cincinnati, OH.
Titel	Advertising and the Economy: A Teaching Package.
Quelle	(1992), (36 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Leitfaden; Unterricht; Lehrer; Advertising; Business Communication; Economics Education; Higher Education; Lesson Plans; Mass Media; Merchandising; Persuasive Discourse + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Werbung; Unternehmenskommunikation; Wirtschaftskunde; Hochschulbildung; Hochschulsystem; Hochschulwesen; Lesson planning; Unterrichtsplanung; Massenmedien; Direktvermarktung; Persuasion; Persuasive Kommunikation
Abstract	This teaching packet is designed to enrich lessons and motivate students, and is based on real-life marketing problems. The packet includes a booklet containing background for instructors on advertising's crucial economic role and its history in the United States, eight reproducible lessons, and teaching tips for each lesson. The packet also includes a poster designed to complement the lessons. Lesson titles include: (1) "Choosing Which Wants to Satisfy"; (2) "Using Ads To Link Buyers and Sellers"; (3) "How Advertising Affects Behavior"; (4) "Using Ads To Set Products Apart"; (5) "What Ads Contribute to the Nation's Output"; (6) "How Advertising Adapts to the Business Cycle"; (7) "How Ads Fuel Economies of Scale"; and (8) "Targeting Markets for New Products." Appendixes present sample advertisements. (EF)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC