A Revisitation of the Concept of Community in Public Relations Practice in the 21st Century.

Autor/in	Kruckeberg, Dean
Titel	A Revisitation of the Concept of Community in Public Relations Practice in the 21st Century.
Quelle	(1998), (11 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Tagungsbericht; Stellungnahme; Community Development; Computer Mediated Communication; Computer Uses in Education; Education Work Relationship; Higher Education; Internet; Public Relations; Relevance (Education) + Suchen Sie Ihr Suchwort? Community; Development; Entwicklung; Computerkonferenz; Computernutzung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Public relation work; Öffentlichkeitsarbeit; Relevance; Relevanz
Abstract	This paper addresses the question, "What is the relationship of communications--in the sense of technology of information--and community?" The answer is the Internet. Public relations educators must teach students and practitioners how to best use the Internet to enhance public relations community-building. The implications of today's Internet are profound, with its applications enriching not only personal lives but having diverse business applications, not the least of which is public relations and especially public relations community-building. A growing portion of Web traffic comes from its increasing use as a publishing medium. The Internet and the World Wide Web will not only figure prominently in public relations and public relations community-building in the 21st century, it most likely will dominate in these efforts. (Contains 10 references.) (CR)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01