A Framework for Curriculum Development in Marketing Education.

Autor/in	Everett, Donna R.
Institution	Missouri Univ., Columbia. Instructional Materials Lab.
Titel	A Framework for Curriculum Development in Marketing Education.
Quelle	(1997), (117 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Leitfaden; Unterricht; Lehrer; Business Administration; Business Education; Career Development; Communications; Competency Based Education; Distributive Education; Economics; Instructional Materials; Interpersonal Competence; Learning Activities; Lesson Plans; Marketing; Performance Based Assessment; Postsecondary Education; Standards; State Curriculum Guides; Teaching Guides; Missouri + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Business economics; Betriebswirtschaft; Wirtschaftserziehung; Wirtschaftspädagogik; Berufsentwicklung; Nachrichtenwesen; Education; Competence; Competency; Competency-based education; Unterricht; Kompetenzorientierte Methode; Volkswirtschaftslehre; Lehrmaterial; Lehrmittel; Unterrichtsmedien; Interpersonale Kompetenz; Lernaktivität; Lesson planning; Unterrichtsplanung; Leistungsermittlung; Post-secondary education; Tertiäre Bildung; Standard; Rahmenlehrplan; Lehrerhandbuch
Abstract	This book is designed to show marketing education teachers how Missouri's Show-Me Knowledge and Performance Standards can be reflected in the Marketing Education Framework. It is organized to present each of the nine competency strands (instructional units) by learner outcome and competencies. The instructional units are as follows: communications in marketing, economic concepts, employment and advancement, human relations in marketing, marketing operations, marketing management, advertising and sales promotion, selling, and marketing concepts. Each learner outcome and competency is cross-referenced to the Show-Me Standards related to knowledge (content) and performance (process). The framework is in table format. For some activities, a suggested assessment instrument is provided in the related assessment guide. (YLB)
Anmerkungen	Instructional Materials Laboratory, University of Missouri, 2316 Industrial Drive, Columbia, MO 65202; toll-free phone: 800-669-2465; http://iml.coe.missouri.edu (order no. 80-0010-I: $5).
Erfasst von	ERIC (Education Resources Information Center), Washington, DC