Exploring the Scope of Design Expression: A Visual Introduction.

Autor/in	Sitz, Robert C.
Titel	Exploring the Scope of Design Expression: A Visual Introduction.
Quelle	(1995), (11 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Leitfaden; Unterricht; Lehrer; Architecture; Building Design; Commercial Art; Course Descriptions; Graphic Arts; Higher Education; Interior Design; Journalism Education; Mass Media Use; Scripts; Visual Arts; Visual Learning; Visual Literacy + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Architektur; Baugestaltung; Kursstrukturplan; Grafik; Grafisches Gestaltung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Raumgestaltung; Mediennutzung; Skript; Optische Gestaltung; Visual education; Visuelles Lernen; Literacy; Visualization; Visualisation; Schreib- und Lesekompetenz; Visualisierung
Abstract	This document presents a definition and brief background of graphic design and visual education. It outlines a journalism and mass media course lecture which introduces students to the commercial scope of visual communications and the potentials of design. The script along with appropriate slide titles and descriptions, are provided to recreate the course lecture. First, the use of visual symbols and graphic expression at the time of the birth of the Confederate States of America--bank notes, confederate and union uniforms, and the stars and stripes--is examined in order to provide an historical context. Second, significant branded products utilized throughout history are discussed, including Kellogg, Quaker, Jim Beam, Camel, Ball, Campbell, and Arm & Hammer. Fourth, examples of architecture and environmental design that have contributed to the creation of a corporate identity such as Harrod's Department Store, the Citadel, Fallingwater, and Johnson Wax are described. Finally, some corporations' (Coca-Cola, BMW, and General Motors) communication-driven identities are explained. (Contains 16 references.) (MAS)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC