Differences in Ethical Standards: Factoring in the Cultural Expectation in Public Relations Education.

Autor/in	Neff, Bonita Dostal
Titel	Differences in Ethical Standards: Factoring in the Cultural Expectation in Public Relations Education.
Quelle	(1990), (12 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Cross Cultural Training; Cultural Context; Curriculum Development; Ethics; Global Approach; Higher Education; Interdisciplinary Approach; Interpersonal Communication; Models; Public Relations; Speech Communication + Suchen Sie Ihr Suchwort? Interkulturelle Orientierung; Curriculum; Development; Curriculumentwicklung; Lehrplan; Entwicklung; Ethik; Globales Denken; Hochschulbildung; Hochschulsystem; Hochschulwesen; Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Interpersonale Kommunikation; Analogiemodell; Public relation work; Öffentlichkeitsarbeit
Abstract	Focusing on ethics in public relations from a multicultural point of view brings together elements which are critical to international public relations. The Public Relations-Ethics-Multicultural (PREM) model illustrates that articles can be found in the literature on ethics, public relations, and multicultural as individual concepts. The incompleteness of curriculum offerings among the disciplines suggests that colleges and univesities colleges and universities should look for interdisciplinary opportunities. A survey of the few international public relations courses offered further reinforces the need for an interdisciplinary effort. Public relations agencies prefer hiring those with a liberal arts background and allowing the professional to learn the craft later. This finding may have additional significance when examining the PREM model in terms of a professional prepared for handling international public relations. The international public relations professional must learn more than the tools of the trade. The professional must know the multitude of conditions necessary for making, and when to make actions or decisions. The times call for a movement to a liberal arts trained professional with a communication (interpersonal, broadcasting, organizational, public relations, speech) oriented background. (Two diagrams, one table, and a list of "priority research questions for the 1990s" are included; 32 references are attached.) (SG)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC