Literaturnachweis - Detailanzeige
| Autor/in | Neff, Bonita Dostal |
|---|---|
| Titel | Toward More Emphasis in International Public Relations Research and Education: A USA Perspective. |
| Quelle | (1989), (12 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Communication Research; Cross Cultural Training; Cultural Context; Curriculum Development; Global Approach; Higher Education; Mass Media Role; Public Relations; Speech Communication |
| Abstract | International public relations continues to be a rare experience in most public relations curriculums, but courses are found in journalism and business. The emphasis, however, is slightly different. Business departments emphasize international economic principles to be supported by public relations, whereas journalism stresses issues management and public information policies in multinational corporations/organizations. A new model has been developed which incorporates the international perspective into a public relations curriculum if constraints will not allow a specialized course. Internship experiences as well as textbook choice can provide an ongoing international public relations experience. Lastly, there remains a large international concern about the uses of public relations in the international arena. Practitioners who are insensitive to multicultural needs and cultures that do not uphold the public relations principles are two concerns. This area needs to be addressed fully and most certainly in an international arena. (Two tables and one diagram are included.) (SG) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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