Literaturnachweis - Detailanzeige
| Autor/in | Inman, Marianne E. |
|---|---|
| Titel | Corporate Language Strategies for Global Markets. Executive Summary. |
| Quelle | (1989), (16 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Business Communication; Corporate Education; Cross Cultural Training; Educational Needs; Industry; International Trade; Language Role; Second Language Instruction; Second Language Learning; Surveys |
| Abstract | In January 1989 a survey of 300 U.S.-based multinational corporations was conducted, with two earlier studies forming a basis for comparison, to re-examine the foreign and second language and cross-cultural training needs of the companies. Existing policies pertaining to this training were also surveyed and the amount, types, and purposes of the training were investigated. The results of the survey (106 of the 300 companies responded) are summarized, and compared with earlier findings in such areas as the nature and location of the corporations' operations, languages most studied by employees and the compensation (if any) offered employees for language competence, language proficiency policies for overseas assignment, ways that language training can be obtained by employees, corporate language and cross-cultural training models, provision of English as a Second or Foreign Language, objectives of language training, and the challenges companies experienced with their language training programs. Recommendations are made for companies addressing training needs. (MSE) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2004/1/01 |
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