Marketing and Advertising: Procter & Gamble Insights into Economics.

Autor/inn/en	Reinke, Robert; und weitere
Titel	Marketing and Advertising: Procter & Gamble Insights into Economics.
Quelle	(1988), (81 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Leitfaden; Unterricht; Lehrer; Advertising; Case Studies; Class Activities; Consumer Education; Economics; Economics Education; Free Enterprise System; Instructional Materials; Marketing; Secondary Education; Simulation; Units of Study; Worksheets + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Werbung; Case study; Fallstudie; Case Study; Konsumerziehung; Volkswirtschaftslehre; Wirtschaftskunde; Freie Wirtschaft; Lehrmaterial; Lehrmittel; Unterrichtsmedien; Sekundarbereich; Simulation program; Simulationsprogramm; Lerneinheit
Abstract	Featuring real-life examples that show economic principles at work, this document contains teaching units which are designed to supplement basic economics and consumer education textbooks in social studies, home economics, and business education classes. Written for grades 9-12, and adaptable for grades 7-8, the materials bring economic principles to life by presenting case studies of real business activities. Each unit contains all necessary materials for the activities, including overheads and student worksheets. Units are designed for use in one or two class periods, and can be used independently or in conjunction with others. Unit 1 introduces students to the dynamics of exchange in a market economy. Students learn the principles of choice, utility, scarcity, supply, demand, and exchange in activities featuring barter, currency, and auctions. Unit 2 uses a case study of Head & Shoulders shampoo to highlight the consumers role in bringing a product to market. Students conduct a market research study and examine the implications of their findings. Unit 3 helps students understand why businesses must continually assess and respond to consumer's needs and wants. Unit 4 features a simulation activity in which students become board members of a major corporation and deal with market research, product research and development, test markets, product costs, pricing, and profit. Unit 5 offers a variety of activities to help students learn about the role of advertising. For example, they explore and evaluate the advertising methods used to promote Crest toothpaste since its introduction in 1956. (GEA)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC