Literaturnachweis - Detailanzeige
| Autor/in | Johnson, Lawrence |
|---|---|
| Titel | Teaching the Language of Business Culture. |
| Quelle | (1988), (21 Seiten) |
| Beigaben | Tabellen |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Tagungsbericht; Business Administration Education; Business Communication; Business English; Educational Needs; English for Special Purposes; Foreign Countries; Higher Education; Idioms; Language Styles; Second Language Instruction; Standard Spoken Usage; Textbook Evaluation; Textbook Selection |
| Abstract | Teachers of business English and business communication must carefully evaluate the business English phenomena presented in textbooks, especially American textbooks used in foreign countries. An analysis of American texts illustrates an approach to teaching basic speaking and writing skills through simple rules, unrealistic examples, and lessons devoid of either discourse or cultural context. What is needed are business communication texts based on empirical observations of real business communication that offer accurate structural and functional aspects of business English, and that present those phenomena most important to learners who need to communicate in the international climate and culture of business. A list of idioms found in business publications is appended, and a reference list of over 50 citations is included. (MSE) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2004/1/01 |
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