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Autor/inn/enOgles, Robert M.; Sparks, Glenn G.
TitelA Comparison of Two Viewing Measures in Studies of Television-Influenced Perceptions of Criminal Victimization.
Quelle(1988), (22 Seiten)
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Spracheenglisch
Dokumenttypgedruckt; online; Monographie
SchlagwörterAudience Analysis; College Students; Higher Education; Mass Media Effects; Popular Culture; Self Concept; Television Viewing; Victimization; Victims of Crime
AbstractComparing two measures of television exposure (time spent viewing, and the number of violent acts viewed per hour) as predictors of television-influenced fear of criminal victimization, a study conducted probability surveys in two midwestern cities with dissimilar crime rates. A preliminary study of 142 undergraduates in a mass communication class at a midwestern university used a five-page questionnaire to measure regular television viewing habits and estimates of criminal victimization. Findings showed that the simultaneous measurement of time spent viewing and violent acts per hour led to an unanticipated cultivation pattern. In the follow-up study, 102 subjects from a midwestern state were randomly selected for telephone interviews using a random digit dialing technique--50 subjects were drawn from a city known for its high crime rate, while another 51 subjects were drawn from a city with a much lower crime rate. Respondents reported the amount of time spent watching television, favorite television programs, and level of fear for each of several crimes listed by the interviewer. Results suggested mixed support for the cultivation reformulations known as mainstreaming (a convergence of views among those exposed to heavy amounts of television in various social subgroups) and resonance (situations in which salient aspects of real-world reality and television reality converge). (Two tables and one figure are included, and 6 footnotes and 25 references are appended.) (MM)
Erfasst vonERIC (Education Resources Information Center), Washington, DC
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