Challenging the Future. The University Marketing Report, 1985.

Autor/inn/en	Smoot, Joseph G.; und weitere
Institution	Pittsburg State Univ., KS.
Titel	Challenging the Future. The University Marketing Report, 1985.
Quelle	(1987), (339 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
Schlagwörter	College Bound Students; Donors; Enrollment Trends; Fund Raising; Higher Education; Institutional Mission; Marketing; Public Relations; Questionnaires; School Demography; School Holding Power; Student Recruitment + Suchen Sie Ihr Suchwort? Fundraising; Spendensammlung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Public relation work; Öffentlichkeitsarbeit; Fragebogen; Schulbesuchsrate
Abstract	A report on marketing the Pittsburg State University in Kansas to prospective students is presented. The conceptual basis is considered, including university mission; objectives of the marketing committee; and internal, affiliated, and external constituents. Both external (e.g., the environmental climate) and, by school/department, internal (e.g., graduate school and continuing education) analyses are provided. The marketing analysis covers product, price, place (distribution), and promotion. Marketing goals focus on: new and returning enrollments, the development of donors, and positive university spokesmanship. Appendices include: the university's marketing research survey; a demographic profile of Kansas youth; enrollment maps for the university; data on public school enrollment in grades 1-12 and an enrollment count by grade and by year to enter college, 1983-1984; the projected number of 18-year-olds by county and year in the 10 Kansas economic regions; a 5 year comparison of public community college fall enrollments, 1979-1983; placement data; American College Testing profiles for students at the university, 1981-1985; departmental marketing survey reports; fall 1985 enrollment data; and a report on environmental scanning. (SW)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC