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Ariadne Pfad:

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InstitutionPeace Corps, Washington, DC. Information Collection and Exchange Div.; United Nations Children's Fund, Kathmandu (Nepal).
TitelCommunicating with Pictures. P-8A.
Quelle(1975), (28 Seiten)
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Spracheenglisch
Dokumenttypgedruckt; online; Monographie
SchlagwörterCommunication (Thought Transfer); Developing Nations; Illustrations; Instructional Materials; International Programs; Media Selection; Nonprint Media; Photographs; Visual Aids; Visual Literacy; Nepal
AbstractIn early 1976, the National Development Service of Nepal and UNICEF conducted a study designed to determine whether it would be possible to communicate ideas and information to Nepalese villagers who cannot read by using pictures only, the kinds of pictures that are most meaningful for villagers, and whether different colors have special meanings for villagers. Teams of data-collectors went to nine different parts of Nepal and conducted interviews with more than 400 adult villagers from the following groups: Thakuri, Brahmin, Chhetri, Muslim, Bhote, Magar, Gurung, Maithili, Limbu, Rai, and Tharu. None of the villagers interviewed had ever been to school. The researchers showed the villagers a variety of pictures and colors and noted their responses. The main findings of the study, and what they mean for National Development Service participants and other village development workers, are summarized in this booklet, which is also available in the Nepali language. Among the findings: villagers tend to "read" pictures very literally and do not expect to receive ideas from them; villagers do not necessarily look at a series of pictures from left to right, or assume that there is any connection between the pictures in a series; pictures that try to convey ideas or instructions often use symbols which are not understood by villagers; villagers are interested and attracted by pictures, even though they may need help to interpret them; realistic pictures, with a minimum of background detail, are the easiest for them to understand; and pictures showing a lot of different objects are not well understood. (THC)
Erfasst vonERIC (Education Resources Information Center), Washington, DC
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