Public Relations as Strategy.

Autor/in	Shelby, Annette N.
Titel	Public Relations as Strategy.
Quelle	(1985), (13 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Tagungsbericht; Leitfaden; Unterricht; Lehrer; Advocacy; Conflict Resolution; Course Content; Decision Making; Education Work Relationship; Educational Needs; Higher Education; Organizational Communication; Problem Solving; Public Relations; Speech Communication + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Sozialanwaltschaft; Conflict solving; Konfliktlösung; Konfliktregelung; Kursprogramm; Decision-making; Entscheidungsfindung; Educational need; Bildungsbedarf; Hochschulbildung; Hochschulsystem; Hochschulwesen; Problemlösen; Public relation work; Öffentlichkeitsarbeit
Abstract	Public relations as strategic communication is one possible theme for an introductory course in public relations. This perspective focuses attention on messages (their content, timing, media, and so forth) as strategic responses to the audience and the situation. It provides a defensible rationale for including certain relevant topics in the course and omitting others. Finally, the principle helps to define the relationship between the introductory public relations course and other courses, both within the speech communication curriculum and outside the discipline. Topics that might be covered with an emphasis on corporate advocacy include audience identification, public relations tasks, media availability, strategic options, and sound argumentation. Another public relations function that should be included in such a course is issues management--the process by which the corporation can identify, evaluate, and respond to those social and practical issues which may have a significant impact upon it. By including the skills essential for advocacy and issues management, students will be better prepared for major decision making roles within organizations. (HOD)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01