Agricultural Marketing Principles: A Training Manual. Training for Development. Manual No. T-31.

Institution	Peace Corps, Washington, DC. Information Collection and Exchange Div.
Titel	Agricultural Marketing Principles: A Training Manual. Training for Development. Manual No. T-31.
Quelle	(1984), (157 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Leitfaden; Unterricht; Lehrer; Adult Education; Agribusiness; Agricultural Production; Behavioral Objectives; Developing Nations; Distributive Education; Experiential Learning; Learning Activities; Marketing; Volunteer Training; Volunteers; Workshops + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Adult; Adults; Education; Adult basic education; Adult training; Erwachsenenbildung; Agrarindustrie; Agriculture; Production; Landwirtschaft; Produktion; Agrarproduktion; Landwirtschaftliche Produktion; Developing country; Developing countries; Entwicklungsland; Experiental learning; Erfahrungsorientiertes Lernen; Lernaktivität; Freiwilliges Betriebspraktikum; Freiwilliger; Lernwerkstatt; Schulung
Abstract	This module contains basic material to enable the workshop facilitator to teach concepts in agricultural marketing to Peace Corps volunteers. Introductory materials include general suggestions for the facilitator, a checklist, and a suggested timetable for a two-week workshop. The course is organized by 11 concepts: needs assessment, market familiarization, basic terms and concepts, marketing in action, the production-marketing-consumption system approach to agricultural commodities, characteristics of commodity systems, behavior of market participants, simulating a marketing system, identification of alternatives in previously identified marketing situations, role of Peace Corps volunteers in agricultural marketing, and sharing resources and plans for action. To teach each concept, objectives, teaching techniques, materials needed, suggestions to the facilitator, handouts, worksheets, and visual aids are provided. Lectures are minimal; content is presented primarily through learning experiences. An appendix contains additional visual aids, a bibliography, and supporting material. (YLB)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC