Reaching Out: The Role of Audio Cassette Communication in Rural Development. Occasional Paper 19.

Autor/inn/en	Adhikarya, Ronny; Colle, Royal D.
Institution	Asian Mass Communication Research and Information Centre, Singapore.
Titel	Reaching Out: The Role of Audio Cassette Communication in Rural Development. Occasional Paper 19.
Quelle	(1983), (66 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
ISBN	9971-905-07-8
Schlagwörter	Audio Equipment; Audiotape Cassettes; Case Studies; Costs; Developing Nations; Instructional Materials; Intermode Differences; Production Techniques; Program Descriptions; Rural Development; Teaching Methods; Afghanistan; Ecuador; Guatemala; Kenya + Suchen Sie Ihr Suchwort? Audio-CD; Case study; Fallstudie; Case Study; Cost; Kosten; Developing country; Developing countries; Entwicklungsland; Lehrmaterial; Lehrmittel; Unterrichtsmedien; Production engineering; Produktionstechnik; Rural environment; Development; Ländliches Milieu; Entwicklung; Teaching method; Lehrmethode; Unterrichtsmethode; Kenia
Abstract	This report describes the state-of-the-art of audio cassette technology (ACT) and reports findings from field tests, case studies, and pilot projects in several countries which demonstrate the potential of audio cassettes as a medium for communicating with rural people. Specific guidance is also offered on how a project can use cassettes as a communication or teaching tool. The changing concept of development is discussed as well as major communication problems in rural development. The problems of rural development and communication are illustrated by the case study of a migrant farmer project in a remote rural area in Pematang Panggang (South Sumatra, Indonesia). Experience is also reported on the use of audio technology with agricultural extension workers in Bangladesh. Additional topics include the characteristics of cassettes that make them so powerful, the content and format used in ACT systems, and distribution systems. Findings from evaluations of the ACT system are summarized, as well as policy implications and research needs. Appendices include a chart of selected rural development cassette projects; a description of cassette projects and simple audio cassette recording equipment, and profiles of the following projects: Assistance to Rural Broadcasting, Afghanistan; Radio Mensaje, Ecuador; the Kipsigis Homesteads Cattle-Dip Management Program, Kenya; and the Pila Project, Guatemala. Sixty-nine references are listed. (LMM)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC