Communication Planning for Effective Nutrition Programs.

Autor/in	Colle, Royal D.
Titel	Communication Planning for Effective Nutrition Programs.
Quelle	(1983), (36 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Leitfaden; Stellungnahme; Developing Nations; Educational Media; Financial Support; Health Education; Mass Media; Material Development; Nutrition Instruction; Policy Formation; Program Development + Suchen Sie Ihr Suchwort? Developing country; Developing countries; Entwicklungsland; Bildungsmittel; Unterrichtsmedien; Finanzielle Förderung; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Massenmedien; Lehrmaterialentwicklung; Nutrition education; Ernährungserziehung; Politische Betätigung; Programmplanung
Abstract	Primary health and nutrition have been linked with communication in a variety of well-publicized projects. This partnership between communication and nutrition was made necessary by the confrontation between an expanded demand for services and limited resources for meeting the demand. Senior officials have a substantial role to play in seeing that their programs gain the full benefit of what an effective communication program can offer by accepting the responsibilities to: (1) examine, at the planning stage of any program, the implications in it for communication; (2) insist that communication or education people work within the framework of a communication strategy; and (3) provide communication resources. In planning, steps should include policy formation and development of a comprehensive strategy to meet program goals. With an understanding of the policy and comprehensive strategies that govern a project's overall efforts, communications specialists should start a process that includes analysis, strategy, implementation, evaluation, and next-step planning. Program officials should insist that the top communication managers deal explicitly with the elements of principal objectives, best tentative solutions, audiences, media channels, themes/messages, and schedules. A summary chart of communication and education techniques includes methods, their advantages and disadvantages and comments. (LMM)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01