Marketing: A How-to Book for VR.

Autor/in	Spann, Jinny
Institution	West Virginia Rehabilitation Research and Training Center, Dunbar.
Titel	Marketing: A How-to Book for VR.
Quelle	(1982), (74 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Leitfaden; Agency Role; Definitions; Educational Needs; Educational Planning; Guidelines; Institutional Advancement; Marketing; Needs Assessment; Postsecondary Education; Program Development; Program Evaluation; Program Implementation; Public Relations; Publicity; Rehabilitation Programs; Vocational Education; Vocational Rehabilitation + Suchen Sie Ihr Suchwort? Begriffsbestimmung; Educational need; Bildungsbedarf; Bildungsplanung; Richtlinien; nicht übertragen; Bedarfsermittlung; Post-secondary education; Tertiäre Bildung; Programmplanung; Programme evaluation; Programmevaluation; Public relation work; Öffentlichkeitsarbeit; Ausbildung; Berufsbildung; Berufliche Rehabilitation
Abstract	This guide, written for vocational rehabilitation (VR) agency policymakers and staff alike, deals with the concept of marketing from a VR perspective. Covered in the individual chapters of the guide are the meaning of the term marketing; a conceptual framework for marketing in a VR agency (product definition, target group definition, differential needs identification, consumer behavior analysis, differential advantages, integrated market planning, multiple marketing tools, marketing feedback, and marketing audits); guidelines for developing a marketing plan; procedures for conducting a marketing audit (marketing environment, strategy, organization, function, productivity, systems, and audience audits); and further considerations in developing a marketing plan (staying flexible, assessing demand, gathering information, sorting out markets, altering and distributing products, keeping track of costs, evaluating a VR program, and surviving). A bibliography concludes the guide. Appended to the volume are a hypothetical marketing director's resume, a target audience visualizer chart, and a sample form to use when defining current marketing activities. (MN)
Anmerkungen	West Virginia Research and Training Center, Administration, Training and Publications Staff, One Dunbar Plaza, Suite E, Dunbar, WV 25064 ($6.00).
Erfasst von	ERIC (Education Resources Information Center), Washington, DC