Industrial Marketing. Marketing and Distributive Education Curriculum Guide.

Autor/inn/en	Moore, James R.; und weitere
Institution	Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies.
Titel	Industrial Marketing. Marketing and Distributive Education Curriculum Guide.
Quelle	(1982), (514 Seiten)Verfügbarkeit
Beigaben	Tabellen
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
Schlagwörter	Leitfaden; Unterricht; Lehrer; Advertising; Behavioral Objectives; Business Administration; Communication (Thought Transfer); Competence; Competency Based Education; Curriculum; Curriculum Guides; Distributive Education; Economics; Educational Resources; Human Relations; Learning Activities; Marketing; Mathematics; Merchandise Information; Merchandising; Occupational Information; Postsecondary Education; Purchasing; Sales Occupations; Salesmanship; Units of Study; Vocational Education + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Werbung; Business economics; Betriebswirtschaft; Communication; thought; Kommunikation; Gedanke; Kompetenz; Education; Competence; Competency; Competency-based education; Unterricht; Kompetenzorientierte Methode; Curricula; Lehrplan; Rahmenplan; Curriculare Materialien; Volkswirtschaftslehre; Bildungsmittel; Zwischenmenschliche Beziehung; Lernaktivität; Mathematik; Direktvermarktung; Berufsinformation; Post-secondary education; Tertiäre Bildung; Beschaffungswesen; Kauf; Lerneinheit; Ausbildung; Berufsbildung
Abstract	This guide is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teacher/coordinators with maximum flexibility in planning an industrial marketing curriculum. The guide was constructed by identifying the competencies needed by an entry-level industrial salesperson and validating them through interviews and surveys with professionals employed in various positions within different types of industrial firms. Validated competencies were clustered into 11 instructional areas and an instructional objective written for each cluster. These clusters are the following: advertising, communications, display, human relations, management, marketing/economics, mathematics, operations, product service technology, purchasing, and selling. The competency clusters are color-coded for convenience, and each competency contains suggested learning activities and references. Other components of this competency-based curriculum guide include information on careers in industrial marketing, a competency curriculum planning grid, blank sample competency worksheets for additional competencies identified on the local level, and a bibliography. (KC)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01