The Rhetoric of the Marketplace: Salesmanship as Communication.

Autor/in	Shelby, Annette N.
Titel	The Rhetoric of the Marketplace: Salesmanship as Communication.
Quelle	(1980), (9 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Tagungsbericht; Leitfaden; Unterricht; Lehrer; Course Descriptions; Curriculum Development; Higher Education; Integrated Activities; Interdisciplinary Approach; Persuasive Discourse; Salesmanship; Team Teaching + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Kursstrukturplan; Curriculum; Development; Curriculumentwicklung; Lehrplan; Entwicklung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Integrierender Unterricht; Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Persuasion; Persuasive Kommunikation; Teamteaching
Abstract	The concept of team teaching salesmanship demonstrates theoretical and practical relationships between speech communication and salesmanship. The challenge of maintaining intellectual integrity in the high risk, results-oriented environment of sales is met through attention to four major topic areas: the purpose of the communication, the salesman as source, the sales message, and the prospect as receiver. These topic areas are developed first from a theoretical perspective through lectures, examples from case studies and critical incidents, assigned readings, and application exercises. Students are encouraged to "learn" the theory not so much for its own sake as for its practical application. This integrated approach to the art of persuasion reinforces the common theoretical base shared by the disciplines and applies these principles to believable, "real world" situations. (RL)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01