Literaturnachweis - Detailanzeige
| Autor/inn/en | Johnson, Kenneth M.; und weitere |
|---|---|
| Titel | The Effects of Two-Channel Communication and Style on Persons' Perceptions of Source Credibility and Verbal Content of a Speech. |
| Quelle | (1979), (40 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Communication Research; Credibility; Higher Education; Nonverbal Communication; Persuasive Discourse; Research Methodology; Research Problems; Speech Communication |
| Abstract | Three methodological improvements were incorporated into a two-channel study that tested the relationships between communication cues, dynamic/conversational delivery styles, and four dimensions of source credibility--dynamism, competence, evaluation, and trustworthiness. The methodological improvements included a molar rather than molecular examination of communication activity, the systematic elimination of nonverbal, verbal, or vocal communication channels to produce "true" two-channel stimulus conditions, and the inclusion of nonverbal/verbal as well as nonverbal/vocal and verbal/vocal data in the two-channel research design. Following validiation of the stimulus materials--establishing their dynamic/conversational differences--266 undergraduates responded to one of the stimulus conditions by completing semantic differential scales of a speaker's credibility and the speech's verbal content. The results, supporting three of the four research hypotheses, reveal that the various channel cues and styles of delivery are perceived differently when judging a source's credibility than when judging the verbal content of a speech. The results also demonstrate the value of the two-channel research protocol with the incorporated improvements in methodology. (RL) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
