Literaturnachweis - Detailanzeige
| Institution | Virginia Polytechnic Inst. and State Univ., Blacksburg. Div. of Vocational-Technical Education. |
|---|---|
| Titel | Achieving Success in Small Business. A Self-Instruction Program for Small Business Owner-Managers. Creating an Effective Business Image. |
| Quelle | (1977), (22 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Leitfaden; Administrator Education; Adult Education; Business Education; Business Skills; Competency Based Education; Distributive Education; Independent Study; Individualized Instruction; Learning Modules |
| Abstract | This self-instructional module on creating an effective business image is the fourth in a set of twelve modules designed for small business owner-managers. Competencies for this module are (1) identify the key factors which contribute to formation of a business image and (2) assess your current image and determine if it communicates the appropriate impression to the public. Provided are information sections on why be concerned about a business image and elements which shape a business image (e.g., appearance, personnel, type of merchandise, advertising). Also provided are two learning activities designed to assess the basic elements which shape a business image and to assess a philosophy of doing business, one pamphlet from the Small Business Administration ("Knowing Your Image"), and a script from a cassette tape designed for use with this module. (The final report of this project is available as CE 017 858.) (JH) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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