Health Education by Open Broadcast.

Institution	Academy for Educational Development, Inc., Washington, DC. Information Center on Instructional Technology.
Titel	Health Education by Open Broadcast.
Quelle	In: ICIT Report, (1976) 15, (12 Seiten)Verfügbarkeit
Dokumenttyp	gedruckt; Zeitschriftenaufsatz
Schlagwörter	Adult Education; Comedy; Delivery Systems; Developing Nations; Educational Development; Educational Radio; Educational Technology; Folk Culture; Health Education; Information Dissemination; Marketing; Mass Media; National Programs; Nonformal Education + Suchen Sie Ihr Suchwort? Adult; Adults; Education; Adult basic education; Adult training; Erwachsenenbildung; Komödie; Auslieferung; Developing country; Developing countries; Entwicklungsland; Bildungsentwicklung; Bildungsradio; Schulfunk; Unterrichtsmedien; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Informationsverbreitung; Massenmedien; nicht übertragen; Non-formal education; Non formal education; Nichtformale Bildung
Abstract	This issue focuses on uses and techniques of radio for educational purposes in developing nations. Two health education projects are described which are utilizing open broadcasting to attract a mass audience of listeners not committed to a structured radio education program. Kenya's Swahili language radio serial, "Giving Birth and Caring for your Children," utilizes three popular radio comedians in an improvised dialogue integrating health information with humor. In Nicaragua, six one-minute radio messages on health topics will be broadcast ten to fifteen times per station per day for an entire year; this approach is based on commercial advertising strategy and philosophy. Also included in this issue are a report from the International Conference on Adult Education and Development held in Tanzania, and two reports on the use of folk culture in media development. (STS)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01