Causal Attributions and Perceived Source Credibility: Theory, Data, and Implications.

Autor/inn/en	Pickett, Terry A.; Sussman, Lyle
Titel	Causal Attributions and Perceived Source Credibility: Theory, Data, and Implications.
Quelle	(1976), (24 Seiten)Verfügbarkeit
Beigaben	Tabellen
Dokumenttyp	gedruckt; Monographie
Schlagwörter	Communication (Thought Transfer); Credibility; Higher Education; Information Theory; Locus of Control; Persuasive Discourse; Research + Suchen Sie Ihr Suchwort? Communication; thought; Kommunikation; Gedanke; Glaubwürdigkeit; Hochschulbildung; Hochschulsystem; Hochschulwesen; Informationstheorie; Persuasion; Persuasive Kommunikation; Forschung
Abstract	A general framework for viewing the relationship between attribution processes and perceived source credibility is proposed. Based upon this framework, an experimental study was conducted examining perceived source credibility as a function of causal attributions in messages. Three independent variables were incorporated into a 2x2x2 factorial design. The first independent variable referred to the nature of the outcome (favorable/unfavorable). The remaining two independent variables referred to the causal attributions used by the source to explain the outcome: locus of control (internal/external) and stability (stable/unstable). Four factors of source credibility served as dependent variables: trustworthiness, expertness, dynamism, and objectivity. Results confirmed the general hypothesis that perceived source credibility is significantly affected by attributions conveyed in messages. A self-aggrandizement principle is proposed as a consistent explanation for the specific results. Exploratory findings are incorporated into the discussion, and suggestions for future research are proposed. (Author)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01