Literaturnachweis - Detailanzeige
| Autor/inn/en | McCombs, Maxwell E.; und weitere |
|---|---|
| Titel | Measuring the Cumulative Agenda-Setting Influence of the Mass Media. |
| Quelle | (1975), (39 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Communications; Higher Education; Mass Media; Media Research; Newspapers; Public Opinion; Radio; Research Methodology; Research Needs; Television; Theories |
| Abstract | Analysis indicates that the appropriate time lag between cause and effect--between presentation of a press agenda and learning of issue saliences--is from two to six months, with a four-month lag being generally acceptable for newspaper agenda-setting. A shorter lag appears more appropriate for television agenda-setting. Within the framework of agenda-setting research, this paper demonstrates the need for more precise theorizing, methodologies, and identifying of causal relationships in nonexperimental settings. Cross-lagged correlation is illustrated as one technique for empirically identifying the appropriate time lag and aiding in the development of agenda-setting theory. It is concluded that further research should focus on specifying the causal process suggested in the agenda-setting theory of media effects, as well as on developing new methods for measuring and relating media and public issue agendas. (RB) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
