Literaturnachweis - Detailanzeige
| Autor/in | Martin, Howard H. |
|---|---|
| Titel | Broadcast Political Advertisements and the Public Political Debate. |
| Quelle | (1975), (13 Seiten)
PDF als Volltext kostenfreie Datei |
| Beigaben | Tabellen |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Tagungsbericht; Advertising; Elections; Information Dissemination; Persuasive Discourse; Political Influences; Political Issues; Politics; Propaganda; Publicize; Television; Television Commercials |
| Abstract | The method of campaigning politically on television has changed markedly between 1952, when speeches by candidates were the prevalent mode of television campaigning, and 1972, when 60-second and 30-second spot announcements had almost replaced broadcast addresses. However, studies show that spots do not constitute an important source of political information for any significant number of eligible voters, nor do spots affect voter turnout. A variety of factors suggest the desirability of prohibiting political advertising on television and radio (as in Britain) and of requiring publicly licensed broadcasters to make free time available for all major candidates to appear in an uncontrolled format. (Graphs illustrating various points are interspersed throughout the paper.) (JM) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2004/1/01 |
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