Educational Public Relations Standards: For Programs, for Professionals.

Institution	National School Public Relations Association, Washington, DC.
Titel	Educational Public Relations Standards: For Programs, for Professionals.
Quelle	(1969), (12 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Administrative Principles; Behavior Standards; Communication (Thought Transfer); Planning; Professional Associations; Professional Training; Public Relations; Qualifications; School Community Relationship + Suchen Sie Ihr Suchwort? Communication; thought; Kommunikation; Gedanke; Ablaufplanung; Planungsprozess; Berufliche Fachbildung; Berufliche Fortbildung; Public relation work; Öffentlichkeitsarbeit; Qualifikation; Qualifikationsstufe
Abstract	The first section of this brochure deals with standards for educational public relations programs. Eight sections present standards in the areas of (1) clear concept of the public relations program, (2) provision for public relations professional(s) in the organization, (3) relationship of the public relations professional to the governing body, the administration and staff of the organization, (4) provision for adequate resources for the public relations program, (5) provision for internal communications, (6) provision for external communications, (7) provision for evaluation of program performance, and (8) provision for longrange planning. The second section outlines general and specific standards for educational public relations professionals; and discusses professional preparation, experience, demonstrated ability, and professional growth and development. (Author/DN)
Anmerkungen	National School Public Relations Association, 1801 North Moore Street, Arlington, Virginia 22209 (Stock #411-12448, $.50, Quantity Discounts)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01