International Radio Broadcasting: Who Listens?

Autor/in	Browne, Donald R.
Institution	Minnesota Univ., Minneapolis.
Titel	International Radio Broadcasting: Who Listens?
Quelle	(1971), (36 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Audiences; Broadcast Industry; Intercultural Programs; International Programs; Listening Habits; Media Research; Radio; Research Methodology; Research Needs; Research Problems; Surveys; Asia + Suchen Sie Ihr Suchwort? Spectator; Zuschauer; Medienforschung; Research method; Forschungsmethode; Forschungsbedarf; Forschungskritik; Survey; Umfrage; Befragung; Asien
Abstract	It is difficult to obtain reliable data on the nature of the audience for international broadcast programs in Asia (e.g., those beamed by the Voice of America or Radio Japan). However, analysis of listener mail and some survey research have provided a fairly clear profile of the audience: young (ages 15-34), well educated, urban, male (but with a fair proportion of female students), fairly affluent, often in "decision-making" or high-prestige positions or occupations. Significant deviations from this profile may appear when a given international station has been clearly audible over the predominant domestic broadcast band (whether short wave or medium wave). Far less is known about how often, to what, and why people listen to international services, and even less about how much they comprehend or accept of what they hear. The research methods used to gather data on these audiences have included solicitation of mail by means of contests and "give-aways," requests for comments on programs, and questionnaires. Listener panels are also used. More research is needed to get clear pictures of these audiences and the effects of the broadcasts on them. (JK)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC