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| Autor/in | Stroud, Maidred Morris |
|---|---|
| Institution | North Carolina State Univ., Raleigh. Dept. of Agricultural Information. |
| Titel | A Study of the Adoption Process of a Family Living Practice by Homemakers in a Selected North Carolina County. Report No. 8. |
| Quelle | (1968), (65 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Adoption (Ideas); Age Differences; Analysis of Variance; Cooking Instruction; Diffusion; Educational Background; Homemakers; Information Sources; Mass Media; Organizations (Groups); Participation; Research; Rural Extension; Socioeconomic Background; Socioeconomic Influences; North Carolina |
| Abstract | This study sought to determine the stage (awareness, interest, evaluation, trial, or adoption) reached by homemakers in adopting the water blanching of vegetables for freezing; to identify information sources (mass media, agencies, experts, informal personal contacts, and organizations); and to assess the relationship of certain personal, social, and situational characteristics to current stages of adoption. The three-part questionnaire was administered to 150 respondents in Columbus County, North Carolina, who had bought freezers within the past five years. Major findings included the following: (1) adoption rates were high (79% to 90%) for all four steps of the blanching process; (2) mass media were important in four of the five adoption stages; (3) respondents' own experience was the major information source in the actual adoption of the innovation; (4) length of freezer ownership and age (over 40 more than under 40) were significantly related to adoption of one or another of the blanching steps. (ly) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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