Literaturnachweis - Detailanzeige
| Autor/inn/en | GOLDSTEIN, MARSHALL N.; SHEPHERD, JOHN R. |
|---|---|
| Institution | Oregon Univ., Eugene. Inst. for Community Studies. |
| Titel | AN EXPERIMENT IN INCREASING THE AUDIENCE FOR EDUCATIONAL TELEVISION. EDUCATIONAL TELEVISION PROJECT, PRELIMINARY REPORT 5. |
| Quelle | (1963), (74 Seiten) |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Broadcast Television; Educational Television; Opinions; Program Evaluation; Television Curriculum; Television Research; Television Surveys; Television Viewing; Oregon |
| Abstract | SEVERAL EXPERIMENTAL AND CONTROL GROUPS OF TELEVISION USERS WERE SELECTED TO RECEIVE FORMS OF MAILED STIMULI, INCLUDING SEVERAL FORMS OF PROGRAM INFORMATION SOURCES, PLUS A SERIES OF PERSONAL LETTERS URGING THE VIEWER TO USE EDUCATIONAL TELEVISION. FINDINGS SHOWED THAT THE PROMOTION OF EDUCATIONAL TELEVISION VIEWING, REGARDLESS OF THE THEMATIC APPEALS USED, VARIED IN DIRECT PROPORTION TO THE "TELEVISION FAMILY" SIZE. IN SHORT, THE MORE COMPETITION THERE WAS FOR THE SET, THE LESS LIKELY IT WAS THAT ANY GIVEN APPEAL WOULD BE EFFECTIVE IN EDUCATIONAL TELEVISION VIEWING. RELATED REPORTS ARE ED 003 242, ED 003 243, AND ED 003 641 THROUGH ED 003 645. (LP) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
