'It'll look good on your personal statement': self-marketing amongst university applicants in the United Kingdom.

Inhalt

Autor/Urheber	Shuker, Lucie
Titel	'It'll look good on your personal statement': self-marketing amongst university applicants in the United Kingdom.
Quelle	(2012)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei
Sprache	englisch
Dokumenttyp	online; Zeitschriftenaufsatz
DOI	10.1080/01425692.2012.740804
Schlagwörter	personal statement; self-marketing; University and Colleges Admissions System; higher education; UCAS
Abstract	'Selling yourself' through personal statements and interviews is now a standard practice for university applicants. This article draws on a multi-case-study research project to report on the self-marketing orientations of students within three 16–19 institutions in England. These orientations (active/passive; internal/external; retrospective/prospective; and integrated/segregated) were embedded within and shaped by each site's strategic response to the conditions of the local education market-place. It is argued that the patterns of these orientations across different institutions is related to the resources and support available to students, the educational trajectories that were considered appropriate for them, and the pedagogic identities fostered by the institution as a whole. Where these differentially prepare students to access universities and courses, schools and colleges may be contributing to, rather than challenging, the socially stratifying work of the education system.
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