Literaturnachweis - Detailanzeige
| Autor/inn/en | Aurand, Timothy W.; St. Clair, Jordan; Sullivan, Ursula |
|---|---|
| Titel | Analyzing the Impact of the 2012 Ford Focus Target Hunt: Can Student Managed Projects Accomplish Both Academic and Corporate Objectives? |
| Quelle | In: Journal of International Education Research, 8 (2012) 3, S.233-244 (12 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 2158-0979 |
| Schlagwörter | Student Projects; Experiential Learning; Marketing; School Business Relationship; College Students; Motor Vehicles; Experience; Video Technology; Social Networks; Internet; Cost Effectiveness; Theory Practice Relationship; Partnerships in Education |
| Abstract | Student-managed business projects offer students the opportunity to garner valuable real world experience while businesses can fulfill corporate responsibilities utilizing relatively inexpensive manpower. This paper describes an event marketing/social media marketing project completed in conjunction with Jackson-Dawson Communications, representing the Ford Motor Company, and a Midwestern University chapter of the American Marketing Association. Through the successful implementation of the AIDA-IMC promotion model, a committed AMA Chapter, and a number of very cooperative business partnerships, a host of corporate and academic objectives were accomplished while participants gained valuable insight into event marketing principles. (Contains 9 tables.) (As Provided). |
| Anmerkungen | Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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