Hail to the Tweeps

Autor/in	Stoner, Michael
Titel	Hail to the Tweeps
Quelle	In: CURRENTS, 38 (2012) 9, S.40-44 (5 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0748-478X
Schlagwörter	Marketing; Web Sites; Reputation; Social Networks; Advertising; College Presidents; Internet; Communication Strategies; Leadership Responsibility; Computer Mediated Communication; Information Technology + Suchen Sie Ihr Suchwort? Web-Design; Social network; Soziales Netzwerk; Werbung; College president; Hochschulpräsident; Kommunikationsstrategie; Computerkonferenz; Informationstechnologie
Abstract	Engaging with stakeholders on social media channels can burnish a brand's reputation, according to an early 2012 survey conducted by BRANDfog, a social media branding firm that caters to CEOs. The study found that 82 percent of respondents "were more likely to trust a company whose CEO and leadership team engage in social media." In addition, 94 percent said that such participation enhances the brand's image. Still, few corporate CEOs are active on social media, according to CEO.com. The same holds true for most college and university presidents, at least in their roles as institutional leaders. And like corporate CEOs, college and university presidents cite many reasons for not using Twitter, Facebook, or other social media to communicate with their constituents. While having an active social media presence is not yet part of the job description for institutional leaders, those who have incorporated such channels into their communications find them valuable for connecting with constituents; sharing their values, insights, and knowledge; and marketing their institutions to a broader audience. College and university presidents tweet, post, and blog to voice their opinions on current education topics; inform people about campus news and activities; praise students, faculty, and staff; promote faculty research; and highlight campus and alumni events. (ERIC).
Anmerkungen	Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10