A Qualitative Experiment: Research on Mediated Meaning Construction Using a Hybrid Approach

Autor/inn/en	Robinson, Sue; Mendelson, Andrew L.
Titel	A Qualitative Experiment: Research on Mediated Meaning Construction Using a Hybrid Approach
Quelle	In: Journal of Mixed Methods Research, 6 (2012) 4, S.332-347 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1558-6898
DOI	10.1177/1558689812444789
Schlagwörter	Mixed Methods Research; Experiments; Research Design; Qualitative Research; Semi Structured Interviews; Focus Groups; Communication Research; Periodicals; Visual Aids; Interaction; News Media; Web Sites; Pretests Posttests; Wisconsin + Suchen Sie Ihr Suchwort? Erprobung; Forschungsdesign; Qualitative Forschung; Kommunikationsforschung; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Anschauungsmaterial; Interaktion; Nachrichtenwesen; Web-Design
Abstract	This article presents a hybrid methodological technique that fuses elements of experimental design with qualitative strategies to explore mediated communication. Called the "qualitative experiment," this strategy uses focus groups and in-depth interviews "within" randomized stimulus conditions typically associated with experimental research. This mixed methods research draws on the advantages of qualitative inquiry to better understand meaning construction and gain a more holistic reading of response differences between varied groupings of mediated content. (Contains 1 note, 1 table, and 1 figure.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10