Changing CS Features Alters Evaluative Responses in Evaluative Conditioning

Autor/inn/en	Unkelbach, Christian; Stahl, Christoph; Forderer, Sabine
Titel	Changing CS Features Alters Evaluative Responses in Evaluative Conditioning
Quelle	In: Learning and Motivation, 43 (2012) 3, S.127-134 (8 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0023-9690
DOI	10.1016/j.lmot.2012.04.003
Schlagwörter	Stimuli; Classical Conditioning; Stimulus Generalization; Evaluation; Computers; Spatial Ability + Suchen Sie Ihr Suchwort? Anreizsystem; Evaluierung; Digitalrechner; Räumliches Vorstellungsvermögen
Abstract	Evaluative conditioning (EC) refers to changes in people's evaluative responses toward initially neutral stimuli (CSs) by mere spatial and temporal contiguity with other positive or negative stimuli (USs). We investigate whether changing CS features from conditioning to evaluation also changes people's evaluative response toward these CSs. We used computer-generated male faces as CSs and paired them with other positively or negatively evaluated faces. When participants evaluated the CS faces, they either appeared unchanged, with glasses, with beards, or glasses and beards. Unchanged faces showed a clear conditioning effect, while all other face versions showed no significant conditioning effects. The conditioning effect also depended on participants' awareness of a CS's respective US. These results mirror configural explanations of stimulus generalization in classical conditioning, with implications for EC as explanation for attitude acquisition and learning of likes and dislikes in everyday life. (Contains 2 figures and 2 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10