Hard-to-Reach? Using Health Access Status as a Way to More Effectively Target Segments of the Latino Audience

Autor/inn/en	Wilkin, Holley A.; Ball-Rokeach, Sandra J.
Titel	Hard-to-Reach? Using Health Access Status as a Way to More Effectively Target Segments of the Latino Audience
Quelle	In: Health Education Research, 26 (2011) 2, S.239-253 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0268-1153
DOI	10.1093/her/cyq090
Schlagwörter	Printed Materials; Research Methodology; Ethnic Groups; Health Personnel; Audiences; Telephone Surveys; Access to Health Care; Hispanic Americans; Health Insurance; Health Services; Disproportionate Representation; Demography; California + Suchen Sie Ihr Suchwort? Research method; Forschungsmethode; Ethnie; Medizinisches Personal; Spectator; Zuschauer; Telephone interview; Telefoninterview; Hispanic; Hispanoamerikaner; Krankenversicherung; Health service; Gesundheitsdienst; Gesundheitswesen; Demografie; Kalifornien
Abstract	Health issues disproportionately affect Latinos, but variations within this ethnic group may mean that some Latinos are harder to reach with health messages than others. This paper introduces a methodology grounded in communication infrastructure theory to better target "hard-to-reach" audiences. A random digit dialing telephone survey of 739 Latinos living in two Los Angeles communities was conducted. The relationships between health access difficulties and connections to an integrated storytelling network as well as individual health communication source connections were explored. Findings suggest that Latinos who are connected to an integrated storytelling network report marginally greater ease finding healthcare, despite not being any more likely to have insurance or a regular place for healthcare. Latinos who have health access problems tended to rely more upon Spanish-language television for health information. In addition, those without healthcare access problems are more likely to indicate that they use health professionals, the Internet, mainstream TV and printed materials like health pamphlets for health information. The theoretical and methodological contributions of this work, its major findings, implications, limitations and policy guidelines are discussed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10