Awareness Effects of a Youth Suicide Prevention Media Campaign in Louisiana

Autor/inn/en	Jenner, Eric; Jenner, Lynne Woodward; Matthews-Sterling, Maya; Butts, Jessica K.; Williams, Trina Evans
Titel	Awareness Effects of a Youth Suicide Prevention Media Campaign in Louisiana
Quelle	In: Suicide and Life-Threatening Behavior, 40 (2010) 4, S.394-406 (13 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0363-0234
DOI	10.1521/suli.2010.40.4.394
Schlagwörter	Quasiexperimental Design; Audience Awareness; Prevention; Public Health; Suicide; Item Response Theory; Mass Media Use; Advertising; Community Information Services; Program Effectiveness; Louisiana + Suchen Sie Ihr Suchwort? Prävention; Vorbeugung; Gesundheitswesen; Selbstmord; Item-Response-Theorie; Mediennutzung; Werbung
Abstract	Research on the efficacy of mediated suicide awareness campaigns is limited. The impacts of a state-wide media campaign on call volumes to a national hotline were analyzed to determine if the advertisements have raised awareness of the hotline. We use a quasi-experimental design to compare call volumes from ZIP codes where and when the campaign is active with those where and when the campaign is not active. Multilevel model estimates suggest that the campaign appears to have significantly and substantially increased calls to the hotline. Results from this study add evidence to the growing public health literature that suggests that mediated campaigns can be an effective tool for raising audience awareness. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10