The Professor as Pitchman

Autor/in	Benton, Thomas H.
Titel	The Professor as Pitchman
Quelle	In: Chronicle of Higher Education, 54 (2008) 38, (1 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0009-5982
Schlagwörter	Stellungnahme; College Faculty; Self Disclosure (Individuals); Student Recruitment; Audience Analysis; Public Relations; College Admission; Admissions Officers; Nonverbal Communication; Parent School Relationship; Persuasive Discourse; Ethics; Salesmanship; Integrity; Communication (Thought Transfer) + Suchen Sie Ihr Suchwort? Fakultät; Public relation work; Öffentlichkeitsarbeit; Hochschulzugang; Hochschulzulassung; Zulassung; Non-verbal communication; Nonverbale Kommunikation; Parent-school relationship; Parent school relationships; Parent-school relationships; Parent-school relation; Parent school relation; Eltern-Schule-Beziehung; Persuasion; Persuasive Kommunikation; Ethik; Integrität; Communication; thought; Kommunikation; Gedanke
Abstract	All of the admissions research says that prospective students and their parents want to know something about the mysterious people who do the professing. They want to ask questions in a public forum; they want to visit classes; they want private meetings with department chairs; and they want admissions people to call them on the phone to explain why they should come to our college instead of some other place. In this article, an English professor at Hope College reflects on the challenges of revealing uncomfortable truths to prospective parents versus just trying to make the sale. [Thomas H. Benton is the pen name of William Pannapacker.] (ERIC).
Anmerkungen	Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: circulation@chronicle.com; Web site: http://chronicle.com/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10