Driving Less for Better Air: Impacts of a Public Information Campaign

Autor/inn/en	Henry, Gary T.; Gordon, Craig S.
Titel	Driving Less for Better Air: Impacts of a Public Information Campaign
Quelle	In: Journal of Policy Analysis and Management, 22 (2003) 1, S.45-63 (19 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0276-8739
DOI	10.1002/pam.10095
Schlagwörter	Public Agencies; Sanctions; Pollution; Public Health; Environmental Education; Social Attitudes; Social Environment; Behavior Change; Social Behavior; Mass Instruction; Conservation (Environment); Urban Areas; Health Promotion; Motor Vehicles; Environmental Standards; Consciousness Raising; Georgia; United States + Suchen Sie Ihr Suchwort? Öffentliche Einrichtung; Sanction; Sanktion; Schadstoffbelastung; Gesundheitswesen; Umweltbildung; Umwelterziehung; Umweltpädagogik; Social attidude; Soziale Einstellung; Soziales Umfeld; Social behaviour; Soziales Verhalten; Conservation; Environment; Konservierung; Bewahung; Umwelt; Urban area; Stadtregion; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Motor vehicle; Kraftwagen; Umweltauflage; Bewusstseinsbildung; USA
Abstract	In the wake of the 1990 amendments to the Clean Air Act, localities across the United States initiated public information campaigns both to raise awareness of threats to air quality and to change behavior related to air pollution by recommending specific behavioral changes in the campaign messages. These campaigns are designed to reduce the health hazards associated with poor air quality and to avoid federal sanctions resulting from the failure to meet air quality standards. As in many other communities across the country, a coalition of government agencies and businesses initiated a public information campaign in the Atlanta metropolitan region to reduce certain targeted behaviors, mainly driving. A two-stage model used to analyze data from a rolling sample survey shows that the centerpiece of the information campaign--air quality alerts--was effective in raising awareness and reducing driving in a segment of the population. When the overall information campaign was moderated by employers' participation in programs to improve air quality, drivers significantly reduced the number of miles they drove and the number of trips they took by car on days when air quality alerts were sounded. Public information campaigns can be successful in increasing awareness, but changing well-established behaviors, such as driving, is likely to require institutional mediation to provide social contexts that support the behavioral change, as well. (Contains 8 tables, 1 figure and 5 footnotes.) (Author).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10